Established in 1993, Prime Play brings a world of imagination to each of our modular play systems. As a worldwide-leading manufacturer of creative play systems we maintain an astute focus on design safety criteria, utilize only quality materials and manufacture using the latest in production technologies.

Prime Play's focus has always been to create attractions that are fun for the entire family. Our goal is to provide you with a profitable product solution to warrant the highest return on your investment.

Our systems attract customers to your facility and increase repeat visits. Prime Play's giant 34 inch tubes allow for 20% more play area than industry standard tubes. Parents can easily participate and interact with their children, creating an experience that is more enjoyable for the entire family.

A dedication to innovation keeps Prime Play ahead of the curve. Our unique and advanced products like our Ballocity systems, large diameter tubes and in-house theming offer our customers solutions for their attraction needs that cannot be found elsewhere.

Prime Play is a division of Whitewater West Industries. WhiteWater West Industries is the largest and most experienced builder of waterparks and aquatic attractions in the world. The firm has been in business since 1981. Expertise includes architecture, design, engineering, manufacturing, installation and operations support.

The combined experience in aquatic and dry attractions of the two companies allows Prime Play to be the true leader in the play industry.