Company
Prime Play brings a world of imagination to each of our play systems. As a worldwide-leading manufacturer of creative play systems we maintain an astute focus on design safety criteria, utilize only quality materials and manufacture using the latest in production technologies.Prime Play’s focus has always been to create attractions that are fun for the entire family. Our goal is to provide you with a profitable product solution to warrant the highest return on your investment. Our systems attract customers to your facility and increase repeat visits.
Mission Statement
“To continually create and improve leading innovative play solutions and services and to maintain a level of excellence which will meet our customers needs and exceed the expectations of quality, safety and entertainment that their customers require.”
History
Started in 1993, Prime Play is one of the original play companies. Its 14th year in business has shown the strength and endurance of the company to overcome the challenges to become one of the premier play providers in the industry. In 2001 Whitewater West Industries acquired Prime Play. WhiteWater West Industries is the largest and most experienced builder of water parks and aquatic attractions in the world. The firm has been in business since 1981. Expertise includes architecture, design, engineering, manufacturing, installation and operations support.The combined experience in aquatic and dry attractions of the two companies allows Prime Play to be the true leader in the play industry.
Global
With Sales offices worldwide, Prime Play has the ability to efficiently handle sales inquiries and provide customer support anywhere in the world. Our bi-lingual representatives are available within your local time zone to assist during your business hours and to provide first-rate Customer Service. We have a great understanding of the international market including the local trends and standards and are members of ADA, ASTM, CSA, ROSPA, TUV, and IPEMA to provide you with top quality products. Having resources worldwide allows you to work with local distributors and installation crews to ensure that your project is completed on time and on budget. Installations in over 60 countries speaks for itself.
Innovation
A dedication to innovation keeps Prime Play ahead of the curve. Our unique and advanced products like our Ballocity systems, large diameter tubes and in-house theming offer our customers solutions for their attraction needs that cannot be found elsewhere. Prime Play was the first company to think out of the box by offering giant 34 inch tubes allowing for 20% more play area than industry standard tubes. Parents can easily participate and interact with their children, creating an experience that is more enjoyable for the entire family.
Design
Our expert design team gives Prime Play the advantage of developing cutting edge products including unique play elements and industry leading theming capabilities. Prime Play’s successful experience comes from understanding the relationship between customers and the families that will be joyfully playing, crawling, rolling, jumping, and sliding on and in their play systems. Our in-house theme team of creative professionals gives us complete control over every detail in order to customize play structures with endless possibilities. We take into consideration location, activity, traffic flow and much more to create the perfect system for your environment to provide both a quality guest experience and the best return for the investors. Our design team has worked on a wide variety of projects all over the world from large scale facilities to individual play elements.
Safety
Prime Play is a leader in safety. Not only do we meet safety standards, we exceed them. We have membership on boards such as ASTM, CSA, ADA and proudly contribute in developing the industry standards. With experts in Design and Engineering, we are able to manufacture products that offer leading edge play elements that put fun and safety first.
Quality
Each attraction is manufactured with top quality materials and a child’s safety in mind. A new industry standard of customer value, responsiveness and cost-efficiency through integrated planning, development and delivery from the industry’s only Kaizen manufacturing facility. Kaizen or “lean manufacturing” has been adopted by and successfully integrated by some of the most efficient and successful companies in the world. Kaizen manufacturing used by Prime Play means a process used to achieve the best possible quality in a the most efficient and timely manner resulting in cost reductions, shorter lead times, and delivery of quality products and services to our customers. Our Research and Development team is consistently looking forward to develop the newest and most innovative products available. We continually partner with other corporations within the industry to provide a vast range of attractions to best suit the requirements of our customers.
Project Management & Customer Service
Every detail of the project is careful managed by one of Prime Play’s expert Project Mangers. Our clients are supported right from the construction process through to a smooth transition into day-to-day operations. You will be regularly updated on construction, shipping, and installation dates from our Project Management professionals. With offices worldwide, Prime Play has the ability to handle immediate needs and provide superior customer service anywhere in the world.
Installation & Supervision
Installation and supervision resources are available from Prime Play’s own experienced field supervisors and trained construction personnel. This highly skilled team of experts routinely builds large and small projects from the ground up all over the world. Resources worldwide allow you to work with local installation crews to ensure that your project is completed on time and on budget.
Marketing Support
Prime Play will maximize the impact your attraction has in the local market as well as industry wide. Prime Play’s dedicated in-house marketing department will work with you to get your name recognized locally, nationally and if desired, internationally so customers will visit your attraction again and again, raising both awareness and revenue for your facility. The following are descriptions of the complimentary support Prime Play provides:
Pre-promotional materials – These materials include; images for print and web mediums, as well as full descriptions of the product purchased.
Grand opening support – If desired, Prime Play can assist with planning the grand opening event, contacting the media, talking points regarding the structure.
Public relations support – Prime Play writes and distributes press releases and articles that promote our customers’ installations, we also work with the media to get them published.
Advertising support – Prime Play promotes our customers’ installations through our print advertising, on our website, at the tradeshows that we attend, as well as in our promotional videos.