About Us

The World Leader in the Design and Manufacturing of Active Play Attractions

Prime Play has been creating active attractions that are fun for the entire family for nearly 20 years.  As the world leader in the design and manufacturing of active play attractions, Prime Play brings a world of imagination to life.

Specializing in Family Adventure Parks, Soft Contained Play, BallocityTM, Foam FactoryTM, Water Rides and Theming, Prime Play’s in-house team of experts can design the ideal mix of attractions to suit Family Entertainment Centers, amusement parks, hotels, resorts, shopping malls, restaurants, bowling centers, fitness clubs and other family-friendly facilities.

Prime Play's experience comes from understanding the relationship between you and the families that will be playing, crawling, rolling, jumping, sliding on and exploring adventures in your facilities.

Our in-house team of industry experts is focused on providing the newest and most innovative products available. We align with partners within the industry to provide the best mix of attractions that best suit the needs of our customers.

In 2001, Prime Play became a division of WhiteWater West Industries Ltd. WhiteWater, The Waterpark Company, has over 500 employees worldwide and is a vertically integrated supplier of the most successful waterpark attractions in the world.

Mission Statement

"To continually create and improve leading innovative play solutions and services and to maintain a level of excellence which will meet our customers’ needs and exceed the expectations of quality, safety and entertainment that their customers require."

Services

Copyright 2011 Prime Play