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Company Profile

The World Leader in the Design and Manufacturing of Active Family  Attractions

For 20 years, Prime Interactives (formerly Prime Play) has been creating active attractions that are fun for the entire family. Today, Prime Interactives specializes in Family Adventure Parks, BallocityTM, Soft Contained Play, Foam Factory®, Water Rides and Theming.

Our in-house team of experts can design the ideal mix of attractions to suit Family Entertainment Centers, amusement parks, hotels, resorts, restaurants, bowling centers, shopping malls, fitness clubs and other family-friendly facilities.

In 2011, Prime Interactives was awarded Best New Product, Honorable Mention, for the development and installation of the world's first Sky Trail® Ropes Course on a cruise ship, by IAAPA! For more information on this project, click here.

Prime Interactives' experience comes from understanding the relationship between you and the families that will be playing, crawling, rolling, jumping, sliding on and exploring adventures in your facilities.

Prime Interactives is an ORIGINAL WhiteWater Company

Growing into a “World Leader”: Prime Interactives' History

Prime Interactives' evolution into the “World Leader in the Design and Manufacturing of Active Family Attractions” was the result of a diverse mix of custom play attractions, a team of industry professionals, and the consistent introduction of market leading attractions for families. It all started in the early 1990s, when Prime Play revolutionized the Soft Contained Play system by introducing a 34" tube slide; this meant that now, adults could join in the fun too and truly offered a family experience, not just fun for kids!

Not long after, Prime Play’s team recognized that as the anchor attraction supplier, we were being asked to provide insights into overall design plans for entire facilities. As a result, Prime Play began offering master planning and design, providing clients with a holistic approach to their needs.

The ‘next big thing’ came for Prime Play with the introduction of custom theming. In the late 1990s, we were the only in-house team that offered custom, one-of-a-kind themes, providing our clients with original designs and attractions. Today, we now have the largest and most experienced "Theme Team" in the industry, providing custom design and manufacturing for any type of facility or brand.

Recently, we changed the industry again with the introduction of the Family Adventure Park. By integrating proven attractions such as Sky Trail® Ropes Course and CTS Zip Lines while developing brand new ones such as the Adventure Trail, we were able to create an immersive environment suitable for thousands of people and catering to the whole family. The Family Adventure Park offers an experience unlike any other by combining safe, family thrills with the exhilaration of adventure for kids of all ages and skill levels!

Today: Integration of all Dry Amusement Attractions - WhiteWater Attractions

WhiteWater is now integrating its family of dry amusement attractions under the name, WhiteWater Attractions. This will allow us to meet the needs of the entire amusement industry with a complete range of innovative products. WhiteWater Attractions is an evolution of WhiteWater’s three dry attraction companies: Hopkins Rides, Prime Interactives (formerly Prime Play) and Apptivations.

These three product categories make it possible for WhiteWater Attractions to create a customized, unique and successful guest experience. We are committed to meet the requirements of the entire amusement industry with our complete range of attractions.