Placing a Family Entertainment Center within a bowling center allows families to participate in active activities together. It also appeals to a larger, younger demographic of kids 5-10 years old, encouraging parents to bring their children to play and be active as parents bowl.
BallocityTM and Soft Contained Play attractions accommodate high capacity with limited space and can be designed in a way that doesn’t take away valuable retail space. These attractions encourage extended stays, increase per cap spending in food and beverage and other revenue streams, such as premium birthday parties and events.
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